5 skills needed to become a paid professional content writer in 2018.

Of course! Content writing is your passion, guess what, so is the case with the next-door neighbour who reads Vogue and runs a fashion blog on Drupal.

It is clear that every individual gets an equal opportunity online to showcase their unique content and with so many people on board, the competition is getting harder everyday. According to Google Trends almost 70 % search topics relate to content writing in a short span of past 3 months.

In a cut-throat competition where all and sundry know how to voice their opinion on the internet how can you make your voice be heard louder and let alone get paid for it?

This article focuses exactly on the tools and skills that can make you easily noticeable as a professional content writer.

Pursuing different writing styles is one common problem among writers and hence most of them usually stick to one style of writing. But as a professional content writer, you may have to work on a variety of projects focusing on a different kind of content. We know that once you get accustomed to writing product descriptions for the tea set on the e-commerce website, it’s difficult to get back at writing another article on ‘how-to impress your boss’! But eventually with patience and practice, one can win this war too.

Once you realise what kind of audience you are catering to, it’s easier to design the content accordingly and that’s where different writing styles come into action.

At the end of the day the focus of a content writer is to create pieces around the needs of the target audience and write something relevant for them. For this you firstly need the data and statistics to observe the target group.

Thankfully there are various online platforms (some of them are available for free) which once linked to your account analyse the viewers and provide with necessary information. One of these tools is “Google Adwords”.

It is a straight forward and handy tool that directly lets you know things like, ‘which page was visited the most ‘, ‘what was the age group of the viewers’ and ‘which day received maximum traffic on website’.

No, we are not asking you to create a blog on free platforms like “Blogger” and “Wordpress”. Although these options are equally good yet they do not provide you complete control over the content.

Have you noticed how Sharma uncle, the guy next door and the dude that’s serving you a latte, all are very active users of the Internet? We live in a world where everyone actively uses internet as their first option to gather information. If your article is not showing at the right place and time, your content might never even be read.

Platforms similar to Medium, Quora are read by avid readers and also have a respectable position as good quality content providers. Being active on these always helps in grabbing attention of readers and recruiters looking for content creators/writers. Also exposure to so many opinions on the same topic can open doors to expand your boundaries in the domain of writing.

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