Use This Blogging Strategy to Get Writing Clients

How to blog your way to more writing work.

Imagine a world where writing clients come to you and ask you to work for them. No more cold pitching. No more bidding for writing gigs on Upwork. No more waking in the middle of the night wondering where your next writing project is going to come from. (Oh, just me then?)

If you’re into this ‘writing for a living’ thing for the long-game, you’ll need to find a way to get writing clients to come to you. Creating a blogging strategy can help you do that. Trouble is, most writers blog without the strategy — and then wonder why it’s not working.

Here’s your strategy. (You’re most welcome.)

Let’s get one thing out of the way first: not every online writer needs their own blog to be successful and get highly paid work. But if you’re asking if blogging is a good way to get writing clients, I’d have to say that the answer is a resounding “yes.”

Plus, since blogging probably takes up a large proportion of your work as an online writer anyway, creating content for your own blog is the best way to practice and hone your craft. Blogging your own content allows you to test different writing styles, explore and develop ideas — plus gain valuable feedback.

Aside from the enormous benefit that practicing your craft on a consistent basis gives you, many writers aren’t aware that starting their own blog could also mean the end to the constant cycle of pitching for writing work.

Having a great blog delivers your ‘writer for hire’ message in a casual yet professional and proactive way. If you write engaging, useful blog posts on a regular basis, you’ll find clients are more likely to follow you, get in touch, and (best of all) hire you.

Do you know who else will love you if you start a blog of substance? Google. If you post quality content on a regular basis the search engines will virtually serve up writing clients to you on a plate.

Whatever you do — and this is tricky so bear with me — when blogging to get clients and make more money, don’t blog to get clients and make more money. Blog…

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