Best Web Push Notification Marketing Strategies for Shopify in 2020

The web push notification is the best way to re-target users and turn them into loyal buyers. They work as a great tool for letting the customers know about your latest offers, discounts, or price drop alerts. They have a more open rate than emails. And out of all other ways of online marketing, they have one of the highest engagement ratios too. In this article, we will discuss the easiest way to set them up. And we will also discuss a few of the best marketing strategies to get excellent results from them.

The easiest way to set up the web push notification

The app automatically generates the subscriber’s segmentation. And send the customized notification according to it. If you want to set up the web push notification without applying any technicalities, here is the easiest way for you. Download the free version of this app to test all the functionalities NOW!

Timing matters the most

For the web push notification, the timing of the notification matters the most too. The mood of the user, their location, the last time they visited your website, and several other things matters the most. Try to send the notification within the 30 minutes of cart abandonment. The earlier the notification is, the higher will be the likelihood of cart recovery. And send the marketing-related notification during the evenings or weekends. During those times, the buyer’s minds will be relaxing. There is a better chance for conversion during those times.

Personalization

For marketers, personalized marketing is not a new concept. But for good results, you need to be creative with it. If you are creating a personalized notification for the abandonment cart recovery, send it with the specific photo of the product that they forgot into their cart. More personalized and creative you get with it, the better the results will be. Make your buyers feel a personal connection with your store. Discover the better categories of user targeting. Show your buyers what they want from your store. Get the most innovative with your targeting options and drive the highest number of conversions out of it.

Don’t exceed the limits

With push notification, you are in direct communication with your buyers. Don’t go beyond the limit of merely a few notifications per week. Daily one notification is also a higher number. Save your creativity and efforts for events such as sales, discounts, offers, and weekly blog post announcements. Study the analytic reports related to push notification. See how your subscribers are behaving with this functionality. And after the detailed study of reports, create the best schedule for it. Multiple notifications in a single day may seem creepy to your subscribers, and they may unsubscribe from this functionality. Be slowly yet efficient with it.

Be clear & create urgency

The push notification for web browser comes with the character limit of 50 to 120 characters. You must be crisp and precise with what you are saying. The title of notification should be easy to understand, short, and attractive. Excite buyers with the most engaging titles. Just by having a glimpse at the title, the user should understand the purpose of notification. Using words such as ‘now,’ ‘today only,’ and ‘hurry’ creates a sense of urgency in the minds of the buyers. The following are a few of the most appealing lines for the title of the notification.

This was a few of the most engaging title lines for web push notifications. Understand them and implement the ideas for your store.

Conclusion

The Softpulse Infotech is a leading organization that provides all services related to Shopify. We can develop custom Shopify stores, custom Shopify apps, custom Shopify themes, and digital marketing too. Our team of creative professionals always focus on delivering value to our clients. For business inquiry, get in touch with us now!

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